chanel n°5 – a universe of the iconic product
how would you define iconic? We went down a rabbit hole on a quest to understand how this praise title is earned. Learning from the master seemed to be the way to shed light on the subject. Above all the iconic things we could think about, Mademoiselle Coco Chanel’s prestigious N°5 came to mind right away. After more than […]
what is nostalgia marketing?
nos·tal·gia /nəˈstaljə/ noun something done or presented in order to evoke feelings of nostalgia. “an evening of TV nostalgia”. a dive into the art of reviving brands and nostalgia aesthetic Anyone else’s wrapped in thousands of blankets on the sofa, just like the princess and the pea? Honestly, we are just happy to look at the grey […]
what is the ikea effect?
Have you written your New Year’s resolutions yet? One of ours is to keep learning and discovering tips and tricks in the world of branding so we can cater la crème de la crème to all. Lately, we’ve been thinking a lot about the Ikea effect. Ikea made a cool move by reducing furniture costs through customer assembly, but beyond […]
timeless vs trendy
Here we are swooping in to save you from a mistake that can cost a lot when it comes to designing a brand Inevitably. Do not develop the brand’s entire identity on a trend. This is a move that will have you investing money to rebrand as soon as the trend is over. Do it again, and […]
unravelling the subliminal world of typography
Add Your Heading Text Here What is typography? Creatives, do you feel like you have reached a point where you can guess the typography everywhere you look? By the way, this is written in Libre Franklin, which we chose to represent the boldness, passion, and desire to share knowledge of creativity. Libre Franklin is round, open, […]
how color innovates branding with psychology
Hello creators! A large part of our position as brand creators (and a satisfying one!) is to find THE color to fit a logo, a website, or a brand altogether. Color is a language in itself, and by now, there is no doubt that it has a significant importance in the choice a customer will make. So, […]
decoding the power of logos
how symbols shape brand perception Let’s talk about brand identity and how it’s tied to your logo. Your logo is a key player in how your brand is perceived and we have some fresh insights on the subject. As one of the most important elements of your brand, we’re here to help you choose the […]
elevating your brand through interactive design
Hello creators! Design interaction is a crucial aspect of engaging with customers, and it’s essential to use interactive elements to their fullest potential. While you may have used interactive elements in some ways, we can help you take it to the next level. Design interaction is essentially the process of breaking the fourth wall between […]
gucci case study: revitalizing a brand through innovation
We are sure you have come across brands that impressed you with their marketing strategies and how they seemed to executed them seamlessly? Heard of KIA Motors? We certainly have. Let’s face it, a rebranding can be a tricky thing, as it can either be so subtle that it goes unnoticed or go too far that […]
