our process

Ensure every project is thoughtfully planned, expertly executed, and strategically delivered. This process allows us to maintain a clear focus on your goals while providing a cohesive experience that drives meaningful impact for your brand.

discover

We begin by understanding the business vision and objectives, laying the groundwork for a successful project.

design + develop

Next, we transform ideas into reality through innovative design and meticulous idologey, ensuring alignment with the brand’s identity.

deploy

Launch the brand, strategy, or processes across any platform and channels of communication internally or externally, maximizing the reach .

branding packages

Foundation

New or small brands that need a clean, professional identity to launch or refresh.

What we do together

Clarify your brand (who it is, who it serves).
Create a logo set using the colours and typography.
See the brand in action with mockups created with the branding

What you get

Main logo
Secondary logo
Favicon
Colour palette (HEX, RGB, CMYK)
Typography styles
Short brand overview
Mission statement & core values
2–3 marketing uses (business card, email signature, or simple document)
Minimalistic brand guide
Export-ready files (SVG, PNG, PDF or AI)

Timeline

4 weeks

Starting at $2,999

Core Brand

Brand mission, vision, values
2–3 key audience profiles
Tone of voice guide + sample copy (tagline, elevator pitch, short bio)
Primary logo
Emblem
Favicon set
Colour palette (HEX, RGB, CMYK)
Typography system for web and print
Business cards (up to 2 people)
Letterhead or invoice template
Email signatures (4–6 people)
3–5 social templates (ready for Canva or Figma)
1 presentation template (Keynote, Google Slides, or PowerPoint)
Brand guide (15–30 pages) or Corebook-style overview
Final exports in SVG, PNG, PDF in a shared folder or hub

Timeline

6-8 weeks

Starting at $4,999

Full Brand Ecosystem

Established or scaling brands that need a full strategy, robust identity system, and tools for their whole team.

What we do together

Build a full brand strategy (positioning, audience, messaging).
Design a complete visual system that works across channels.
Create templates and guidelines so internal teams and partners stay on-brand.

What you get

Brand purpose
Brand positioning
Brand audience profiles
Messaging toolkit
Complete logo family (primary, secondary, mark, monochrome)
Colour palette (HEX, RGB, CMYK, Pantone)
Typography system for web and print
Imagery and layout guidelines
Stationery set (cards, letterhead, invoice)
Email signatures
Social template pack (8–12 key formats)
3–5 web UI reference components for your dev/design team
2 decks
- Sales
- Internal brand deck
2–3 merch, packaging, or signage concepts
Detailed brand book (40+ pages) and/or Corebook hub with organized assets
Final exports in SVG, PNG, and PDF in a centralized brand library
and more…

Timeline

10-14 weeks

Contact for Quote

faq

How do I know which package is right for me?

If you’re starting from scratch or fixing a DIY logo, choose Foundation.
If you have some traction and a small team using assets, choose Core Brand System.
If you’re scaling, have multiple offers, or work with partners, choose Full Brand Ecosystem.

What do you need from us before we start?

A quick intake form
Any existing brand or marketing assets
Access to decision-makers for discovery and feedback

How involved do we need to be in the process?

We lead the work, you make the calls.
You’ll review and approve at key milestones and give clear feedback.
Most projects include a mix of live calls and async reviews.

Can we customize the packages?

Yes. We can swap deliverables in or out and adjust pricing before the project starts.
If you only need part of a package (for example, guidelines around an existing logo), we’ll scope that separately.

What if we already have a logo we like?

We can keep your current logo and build a full system around it: colours, type, guidelines, and applications.
If the logo is limiting the brand, we’ll tell you why and suggest options.

Do you offer website design and development as well?

Yes, but websites are scoped as their own project.
Your brand package includes references and UI components that your web project can build on.

How are payments structured?

Typically 50% to start, 25% at concept approval, 25% on final delivery.
For larger projects, we can break this into more milestones.

What happens after the project wraps?

You keep all the discussed files, guidelines, and access to your brand library.
For the Full Brand Ecosystem, we include implementation support sessions.
We can also discuss ongoing support for content, campaigns, or websites as a follow-up engagement.