its not going to replace you
Hey creators! We are a bit late on this topic or early depending how you see where we are with Ai. Ai is continuing to gain momentum: the rise of this powerhouse is starting to integrate into everything we do whether we like it or not. Yet, we are here to reassure you: AI is not […]
what is experiential marketing & why is it a thing?
Hey team! Marketing and branding are meant to reflect the customers so that you can reach them so when a new generation emerges or major societal changes occur, their habits impact the way we do our job and market things. We are entering a new era in this industry where experiential marketing is replacing passive […]
how far will a brand go to be seen?
Hey team! As a marketing agency, we are always looking for ways to reinvent ourselves and push the limits of what is already happening in this industry. That’s just who we are! Lately, conversations about the place of brands in space are gaining traction. We saw it pop up here and there over the years, […]
branding with purpose: the power to change the world
We’ve all been let down by big companies making empty promises. Fraud scandals seem to pop up all the time—remember Apple with their planned obsolescence or Brita’s recent issues with not actually purifying water? It’s frustrating to see that profit often seems like the only thing these companies care about. As customers, we’ve become pretty […]
how quiet luxury changes brands
what is Quiet Luxury? Trends and tendencies are like a pendulum. A phase of austerity is always followed by a phase of festivity, maximalism always follows minimalism and so on, naturally after a phase of so much flashiness online; Quiet Luxury is born. Old money aesthetic came up and became trendy online a while ago […]
food branded as luxury; it made it to the exclusive table
There’s a noticeable shift happening in the marketing world—it’s becoming more about curating a full experience rather than just producing ads. Experiences are the best way to emotionally connect with customers, as brands create memories and positive associations. One thing that can effortlessly evoke a universal response is food. It stimulates all five senses, giving you […]
innovative approaches to eco-friendly branding
eco-friendly packaging, is that still a thing? By now, we all know too well that our purchasing influence as consumers is the proof that we have the power to make companies change their products for what we want. While the pursuit of profit at any cost was cool in 1950, it’s clear that our priorities […]
