mac cosmetics: breaking the mold in brand activism
Branding has totally transformed over time. Nowadays, customers expect brands to stand for something meaningful, like Patagonia fighting for climate change Dove promoting beauty positivity. But it wasn’t always like this. Back in the 80s, MAC cosmetics came out strong, challenging norms and representing marginalized communities. They were pioneers in brand activism, and guess what? It paid […]
into the world of studio caney
We believe in great people and passionate work, which is why it’s important to have a great team. When communication flows and you know you can count on each other, it creates a safe space to express creativity and come up with beautiful ideas. We are so lucky to have this at Elevin Elevin! We are so […]
the brand ecosystem: how every element matters
We thought we’d get back to basics and review the foundation of branding! A refresher is always a good idea and for those of you new to the game, this overview will get you started. A brand is more than just a logo or a product. It’s the sum total of the emotions, perceptions, and experiences that […]
the photoshoot: capturing your brand’s defining moment
create a brand worth looking at In David Mitchell’s The Bone Clocks a being known as an atemporal, Esther Little, hides her mind and identity within the mind of another, Holly Sykes. This hidden identity is not a chronological account of Esther’s life, but rather it is described as “a nebula of moments”. These moments define who […]
